SkinTwin

Introducing SkinTwin – a skincare brand crafted to bring parents and children together through safe, age-appropriate products. Designed to foster shared routines and healthier skin, SkinTwin bridges the gap between generations, making skincare a family experience.

ROLE & SERVICES

Concept Developing
Graphic Design
‍Packaging
Photography

CREDITS

Steven van den Haak

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APPROACH
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Rooted in connection, safety, and age-appropriate care—SkinTwin’s core values shaped its entire brand approach. We translated these principles into a friendly, approachable visual identity, creating a skincare brand that empowers families to bond through healthy skincare routines.

COLOR PALETTE & LOGO MARK
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SkinTwin's color palette balances soft, inviting hues with youthful vibrancy, capturing the essence of family-friendly skincare. Gentle greens and warm neutrals convey safety and trust, while a pop of fresh orange brings a playful energy. The logo mark—a subtle interlocking of two skincare bottles—symbolizes the shared routines between parent and child. SkinTwin is more than skincare; it’s a bridge for family connection and self-expression in safe, effective ways.

At SkinTwin, we believe in the power of shared experiences. That’s why our products are always sold in pairs—one for kids and one for parents. This duo approach encourages families to establish a joint skincare routine, promoting bonding and communication. By caring for their skin together, parents and children can create lasting memories while ensuring safe and effective skincare for everyone.

We developed a clean and no-nonsense feel for the it's brand identity, which highlights that every supplement is evidence based and proven effective through research, containing only novel useful ingredients and dosages.

PRODUCTS
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At SkinTwin, we focus on the essentials of skincare with four key products: cleanser, moisturizer, SPF, and lip balm. We believe children only need these basics to keep their skin healthy.Our products are designed for both kids and parents, allowing children to have safe, effective skincare without overwhelming choices. Parents can still enhance their own routines with their favorite creams.

Making Things Understandable