ZeemanJij

In collaboration with Zeeman, we conducted a case study exploring new ways to connect with a younger generation. This research led to the creation of ZeemanJij, a skincare concept designed to increase brand awareness among young consumers.

ROLE & SERVICES

Trend Research
Concept Developing
Graphic Design
Packaging

CREDITS

Manon Wingbermühle

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APPROACH
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This project was part of an academic assignment where I collaborated with a brand to conduct a case study. The objective was to research the brand, identify a key challenge, and develop a creative solution. Through extensive research and close collaboration with Zeeman, we uncovered the opportunity to engage a younger audience through an accessible skincare concept, resulting in ZeemanJij.

COLOR PALETTE & LOGO MARK
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For the visual identity, I stayed true to Zeeman's signature brand colors by using soft blue and yellow tones to maintain brand recognition. To appeal to a younger audience, I introduced a modern twist with updated design elements and a fresh, playful approach that resonates with contemporary tastes.

Zeeman identified a need to foster more loyal customers—specifically those who align with their core values: involved, zuinig, and unconventional. These values naturally resonate with Generation Z, yet Zeeman’s current brand communication did not effectively engage this audience. Our task was to develop a concept that would bridge this gap and appeal directly to Gen Z. Through our research, we discovered that skincare is a rapidly growing interest among this demographic, presenting a unique opportunity for Zeeman to connect with them in a fresh and relevant way.

We developed a clean and no-nonsense feel for the it's brand identity, which highlights that every supplement is evidence based and proven effective through research, containing only novel useful ingredients and dosages.

PRODUCTS
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To align with Zeeman’s values of simplicity and accessibility, we created a skincare line featuring four essential products that form the foundation of any skincare routine. These straightforward, everyday products reflect Zeeman’s practical approach while catering to the needs and interests of a younger audience. The ZeemanJij line includes:
-Daily Facial Cleanser: for a gentle, everyday cleanse.
-Hydrating Day Cream: to provide simple, effective moisture.
-Mineral Sunscreen SPF 30 : offering essential sun protection.
-Lip Balm: for easy, everyday lip care.

Making Things Understandable